Destination Downtown Agenda

 


GENERAL INFORMATION  |  SPEAKERS


Click on the dates below for Agenda details. 

9:00 a.m – 5:00 p.m. // Pre-Conference Tours

Location: Basin Park Hotel, Barefoot Ballroom
Tours:
    • Northwest Arkansas / Crystal Bridges
    • Branson Main Street / Museum of Natural History
Register for one of the tours.


1:00 – 5:00 p.m. // Registration and Exhibitor Set-Up

Location: Basin Park Hotel, 6th Floor


2:00 – 4:30 p.m. // Concurrent Events

Main Street 101
Location: Basin Park Hotel, Ozark Room
Topic: This session will provide an overview of the Main Street Approach, highlighting the importance of engaging the community in revitalization planning, implemented through work across the Four Points.
Details: Main Street 101 Training is an excellent opportunity to learn about the basics of the Four-Point Approach ™: Organization, Promotion, Design, and Economic Vitality. For several years approaches to downtown revitalization, from urban renewal to paint-up and fix-up projects, have failed because they focused on just one or two problems, rather than dealing with the full commercial district. The Main Street Program’s approach to downtown revitalization has succeeded in thousands of towns and cities throughout the nation. This session will give you the highlights of how to implement a successful Main Street Program.
Speaker: Mary Helmer – Main Street Alabama

Tour the Churches of Eureka Springs
Location: Shuttle will load at Carroll County Courthouse, 44 S. Main Street
Details: Join us as we explore four historic churches in and around Eureka Springs. Each church has its own unique charm and served not only as significant pieces of architecture but also centers of social life in the community. Come experience the fiery glow of St. Elizabeth’s Catholic Church’s stained glass windows, the stunning grandeur of First Baptist Penn Memorial Church’s dome, the simplicity of First Presbyterian Church, and the quiet serenity and natural beauty of the award winning Thorncrown Chapel.

The tour will require some moderate walking and climbing of stairs. Tour is limited to 60 people.


5:30 P.M. // The Main Street Three

Event: A “Cocktails for a Cause” Fundraiser Demonstration
Location: Chelsea’s Corner Café & Bar, 10 Mountain St.
Cost: $10 at the door
Details: Join Main Street Eureka Springs, Siloam Springs and Rogers for a “cocktails for a cause” locals night “networking event”. Held in the best of the best “locals bar”, the three Northwest Arkansas Main Street programs will share the production of a cornerstone and award-winning fundraiser (Cocktails for a Cause) that demonstrates how local engagement drives participation with area nonprofits into the Main Street program.

Proceeds of the event will go to support the Destination Downtown production

8:00 a.m. // Registration & Coffee with Exhibitors

Location: Basin Park Hotel, 6th Floor


9:00 – 10:15 A.M. // Opening Plenary

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Welcome to Eureka Springs
Speakers: Lieutenant Governor Tim Griffin & Stacy Hurst, Director – Department of Arkansas Heritage

Topic: Creating Cultural Hubs as Part of Downtown Revitalization
Speaker: Rachel Reynolds, Chief Project Steward – Cultural Continuum Consulting


10:30 – 11:45 A.M. // Concurrent Sessions


Location: Basin Park Hotel, Ozark Room
Topic: Target the Right Customer and Know Your Niche
Details: Target the Right Customer and Know Your Niche (Monday, September 10th 10:30 – 11:45) In this hands-on session, you will take your niche and create a customer profile that allows you to build a work plan that targets your exact market. You will begin to see your marketing as a targeted approach to a specific customer and not as a blanket this is supposed to cover everyone. Knowing who you’re marketing to is powerful in work plan development, storytelling, branding, and more. You will leave this session knowing exactly who your people are and who you want to attract to your district.
Speaker: Jacqueline Wolven, Executive Director – Main Street Eureka Springs

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Pigeons or Profit: Upper Floor Rehabilitation
Details: This presentation looks at typical downtown buildings (2-4 stories in height, single/double storefront bays) and the challenges and opportunities in redeveloping the upper floor spaces in these buildings. While office and commercial uses will be covered, housing will be the featured use. Spaces from 500 to over 5000 sq. ft. will be highlighted in a wide variety of case study examples that will be shared from towns as small as 1000 to cities of 70,000 population. The session will also look how to analyze these spaces, use options and how to avoid common mistakes and pitfalls when redeveloping these spaces.
Speaker: Tim Reinders, Design Specialist – Main Street Iowa


11:45 A.M. – 2:15 P.M. // Lunch

Venture out and enjoy the dining options of Downtown Eureka Springs


2:30 P.M. // General Session

Location: Basin Park Hotel, Barefoot Ballroom
Topic: A Tale of Two Historic Hotels of America: Connecting the Grand Hotel, Mackinac Island, Michigan and Eureka’s Crescent Hotel
Speaker: Jack Moyer, Vice President and General Manager – 1905 Basin Park Hotel & 1886 Crescent Hotel & Spa

2-night give-away to the Grand Hotel – Must be present to win.


2:45 - 4:00 P.M. // Concurrent Sessions

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Historic Hotels of America: Your Main Street Partner in Preservation
Details: Since 1989, Historic Hotels of America has been the official program of the National Trust for Historic Preservation for recognizing, celebrating and promoting the finest historic hotels and resorts in the United States. From a select group of 32 Charter Members in 1989, Historic Hotels of America has grown to more than 300 members in 46 states, the District of Columbia, Puerto Rico, and the US Virgin Islands, while simultaneously embarking on global expansion with the launch of Historic Hotels Worldwide. Join Historic Hotels Director, Sales and Development, Michael DiRienzo, as he facilitates an engaging presentation where you will discover and explore avenues for Main Street leaders to partner with Historic Hotels of America to foster vibrant commercial districts and revitalize local economies. In addition to narrating the Historic Hotels of America story and sharing the various services and opportunities which the program makes available to member hotels, DiRienzo will highlight examples of Historic Hotels of America which have served as Main Street catalysts, anchors, and community living rooms. In addition, you’ll learn how to work in partnership with the Historic Hotels National Sales Office to assist you with your meeting and event planning responsibilities. Then, take a moment to dream about your next weekend getaway by discovering how easy it is to book special National Trust Member & Partner Rates at more than 200 participating Historic Hotels. And, be sure to come ready to nominate your favorite Main Street hotel for membership in Historic Hotels of America. All attendees will receive copies of the 2018 Historic Hotels directory as well as the Historic Hotels Global Planning Guide.
Speaker: Michael DiRienzo – Historic Hotels of America

Location: Basin Park Hotel, Ozark Room
Topic: Simple Building Improvements for (Almost) No Money
Details: Many property owners and tenants, especially in small towns want to improve their property, but they simply can’t afford to do an expensive total rehabilitation. Learn how even very small budget projects can have a big visual impact on a building and help create the very important positive momentum for your revitalization program.
Speaker: Tim Reinders, Design Specialist – Main Street Iowa


4:15 – 5:30 P.M. // Concurrent Sessions

Location: Basin Park Hotel, Ozark Room
Topic: How Main Street Organizations Can Retain Leaders
Details: Changeover in staff can be costly for an organization: in loss of partners and funder relationships, institutional knowledge and momentum in project implementation and program management. Recruiting and keeping effective board members is also critical for a downtown organization to thrive. This session will identify some reasons for executive director turnover and will offer ideas and actions for boards to take to secure longevity in staff, as well as provide ideas to keep board members engaged and active.
Speaker: Kathy LaPlante, Senior Program Officer and Director – Coordinating Program Services at National Main Street Center

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Main Street’s Role in Economic Development
Details: Main Street often gets labeled as “the party planners,” but there’s way more to Main Street than that. From business recruitment to real estate development to talent attraction, Main Street organizations can play an important role in their communities’ economic development efforts. This session will focus on various ways Main Street can help economic development efforts.
Speaker: Joe Borgstrom, Principal – Place & Main Advisors


Doctor Downtown // Ongoing throughout the day

Kathy La Plante, a Senior Program Officer at the National Main Street Center, and Donna Harris of Heritage Consulting, will be taking individual appointments from attendees who wish to discuss a specific issue that their Main Street program may be struggling with. Need some advice on fundraising, promotion tips, advocacy, etc.? Here’s a chance to get some one-on-one time with people who’ve been in the Main Street field for over 25 years. Need some advice on fundraising, promotion tips, advocacy? (See Greg Phillips to book an appointment)

6:00 P.M. // Welcome to Eureka Springs Party

Location: Welcome to Eureka Springs Party Crescent Hotel Gardens
Details: Celebrate preservation with a Roaring 20's Jazz Lawn Party. Costumes encouraged! Cocktails, Heavy Hors D Oeuvres and plenty of folks in costumes dancing the night away under the stars in the Crescent Fountain Garden with live jazz music and great friends. Starting 30 minutes prior to the event, shuttle service will run between the Crescent Hotel and participating lodging partners.

 



8:00 a.m. // Coffee & Conversation with Exhibitors

Location: Basin Park Hotel, 6th Floor

8:00 a.m. // Wake Up and Ride

Location: Basin Springs Park
Details: Grab a bike from Basin Spring Park (or bring your own) and be guided on an easy town ride through Downtown Eureka Springs. This 30 minute ride will take you through some of the in-town trails and through our city streets. Led by knowledgable guides. Beginner to Intermediate riders are fine to ride.


9:00 – 10:00 a.m. // General Session

Location: Basin Park Hotel, Barefoot Ballroom
Topic: The Future of Preservation
Speaker: Barb Pahl, Senior Vice President – Preservation Field Services National Trust for Historic Preservation


10:30 – 11:45 A.M. // Concurrent Sessions

Location: Basin Park Hotel, Ozark Room
Topic: Better Board Recruitment: A Dozen Key Documents
Details: Learn about an ideal yearlong board building cycle and the critical role of the Nominating Committee to identify, vet, nominate and train new board members. During the session, we will discuss, and describe ten helpful resource handouts and a Nominating Committee work plan we’ll provide that you can customize and use immediately to build a better, and more inclusive board of directors.
Speaker: Donna Harris – Heritage Consulting, Inc.

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Managing Main Streets in the Digital Age
Details: We live in a mobile world. People are not sitting at home looking for information about your Main Street. They are on their way or already there! In this fast-paced and engaging session, you will learn how to:
• Prepare your Main Street’s story for digital distribution
• Understand the latest trends in consumer behavior and their impact on your Main Street
• Reach today’s mobile audience
• Engage Main Street visitors as participants
Speaker: Ron Cook, CEO – distrx


11:45 A.M. – 2:45 P.M. // Lunch

Venture out and enjoy the dining options of Downtown Eureka Springs


2:45 - 4:00 P.M. // Concurrent Sessions 5

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Main5 – Engaging Communication for Main Streets
Details: It is time to rethink how we communicate. Learn about Main5, a simple new approach to organizational communication for Main Streets. During this session, you will learn about the five audiences of Main Street, learn about the importance of messaging other than mission and vision statements, get a communication Roadmap to think visually about what your organization does, and gather a toolbox to turn your whole board into an efficient communication entity!
Speaker: Ben Muldrow – Arnett Muldrow & Associates

Location: Basin Park Hotel, Ozark Room
Topic: Historic Theaters and the Creative Economy
Details: Downtown historic theaters and other community art spaces can provide the heart and soul for a downtown arts district. If you have a historic theater in your community, learn how to jump-start your creative economy with key takeaways from the first Historic Theaters Conference held at the Winthrop Rockefeller Institute, including access to an online conversation with other theater owners, caretakers and enthusiasts to share knowledge, tips & tricks, and successes. Don't have a historic theater? Don't worry; you'll also learn more about applying some of that same knowledge to your own creative spaces, no matter where they are. Most importantly, you'll be among the first to learn about an exciting opportunity to join a collaborative dialogue surrounding the creative economy coming in 2019.
Speakers: Payton Christenberry and Tiffany Henry – Program Officers Winthrop Rockefeller Institute


4:15 – 5:30 P.M. // General Session

Location: Basin Park Hotel, Barefoot Ballroom
Topic: Downtown’s Dirty Little Secrets
Details: Between all the talk of placemaking and tactical urbanism, there seems to be one thing that we don’t discuss much…reality. Join Joe Borgstrom and Ben Muldrow as they discuss some of the dirty little secrets they have learned over the years. For instance - how to make a development project happen, how to get funding you can depend on and why those downtown merchants always seem so upset. This is sure to be an informative and entertaining session that you will not want to miss
Speakers: Joe Borgstrom, Principal – Place & Main Advisors; Ben Muldrow – Arnett Muldrow & Associates


Doctor Downtown // Ongoing throughout the day

Kathy La Plante, a Senior Program Officer at the National Main Street Center, and Donna Harris of Heritage Consulting, will be taking individual appointments from attendees who wish to discuss a specific issue that their Main Street program may be struggling with. Need some advice on fundraising, promotion tips, advocacy, etc.? Here’s a chance to get some one-on-one time with people who’ve been in the Main Street field for over 25 years. Need some advice on fundraising, promotion tips, advocacy? (see Greg Phillips to book an appointment)


5:30 – 7:00 P.M. // Vintage Circus Party

Location:  Basin Park
Details: It’s Circus Night in Downtown Eureka Springs – but not for long. Ringmaster, bearded lady, strongman, jugglers, fire dancers, hula hoopers; you can expect it all as the vintage circus arrives in Downtown Eureka Springs. Non-alcoholic beverages provided. For adult fun, rumors are circulating of an area speakeasy in the next door Basin Park Hotel on the top floor! Cash bar and light snacks will be in the speakeasy. Afterwards head out for dinner on your own in Downtown Eureka Springs.

7:00 a.m. // Coffee and Conversation

Location: Crescent Hotel


8:30 – 11:30 a.m. // Main St. Eureka Springs

Topic: Staying Small but Relevant
Block A

  • Rebuilding the Legend – The 20 year Tale & Tour of the Crescent Hotel
  • Preservation Architect & Mayor
  • Operational partners of Main Street & the Arts Council
  • Through the eyes of the Main Street Director

11:30 A.M. – 1:00 P.M. // Lunch

Venture out and enjoy the dining options of Downtown Eureka Springs


1:00 – 4:00 p.m. // Hands on Main Street

Block B (CHOOSE ONE)

  • Live window display redesign
  • Urban tactical design
  • Re-Imagining Main Street
  • Bike Tour

 

CONFERENCE HOSTS